Relationship Management in Business: Leveraging CRM & Data Analytics Tools
The relationships customers have with their counterparts in the business firms are tremendously valued. In today's world of fast business deals, it is very important to maintain customer relations. Most firms that employ relationship management business strategies gain a competitive advantage which in the process yields a number of benefits including customer loyalty, brand image, and improved revenues among others. Arguably, the most excellent form of innovation to have taken place here is the ability to merge CRM and data analytics, which knowledge helps business organisations to better understand their customer needs. What is Relationship Management in Business? Relationship management business is dedicated to developing and sustaining the business relationships between the organisation, customer, supplier, and other corporate entities. It deals with customers and their issues and aims at satisfying the customer. Relationship management could be defined as t...