Why Campaign Management Still Matters in a Saturated Digital Market
Marketing campaigns are everywhere, from emails and search ads to social posts and text reminders, which we click, scroll or ignore. But behind every campaign that actually works, there’s a strategy. That’s where campaign management steps in. At its simplest, campaign management is how a business keeps track of its marketing efforts. What are we saying? Who are we saying it to? Where are we saying it? When do we follow up? These are some basic questions you must be asking, but it can get confusing real fast, especially when you’re managing multiple platforms and audiences With the right systems in place, campaign management becomes more than just planning and execution. It helps connect the dots between the message and the result. You’re no longer guessing if your ad spend worked. You can track it, measure it and improve it. What Campaign Management Actually Looks Like Campaign management isn’t one tool or one platform. It’s the process of making your marketing more intentional....
